The Twelve Core Action Values™

For an inspirational employee event or an intensive values initiative.

The Twelve Core Action Values is a comprehensive and systematic approach to helping people crystallize their own guiding values, and then identify and implement actions that will help them reflect those values in their work and in their lives. By helping your people live their personal values, you gain greater commitment to your organizational values, vision, mission and goals.

The Twelve Core Action Values can contribute to:

• Recruiting and Retention Success
• A More Positive Workplace
• Customer Service Excellence
• Enhanced Product Quality
• Productivity Improvements
• Creativity and Innovation
• Teamwork and Leadership
• Personal Development

A proven track record of…

Promoting commitment to organizational values by demonstrating the link with personal values.

Enhancing customer service by helping staff internalize the personal values of Mission, Enthusiasm and Service.

Reinforcing the productivity imperative by promoting Focus, Awareness, and Stewardship.

Supporting empowering leadership with a vocabulary of shared personal values and the associated attitudes and behaviors.

Increasing effectiveness of recruitment and retention by attracting people for whom values really matter.

More than a Pep Rally™
This is not a simple magic pill, silver bullet, “one minute to success” self-help course; it is not a “two easy steps to great customer service” program of the month. To make the most of The Twelve Core Action Values requires time, effort, and thought. And commitment. But this is my promise: if you make that commitment, it will be one of the best investments you ever make in yourself.
Joe Tye, America’s Values Coach

Aavailable as keynote, seminar, workshop, or Values Initiative.

listen to audio intro for The Twelve Core Action Values

Winning Players, Winning Teams!
“The Twelve Core Action Values… has been one of the factors earning Griffin a place on Fortune magazine’s roster of America’s 100 best companies to work for each of the past five years.  But more important in my view has been the influence that our commitment to The Twelve Core Action Values has had on individual employees.  I’ve heard from many of our people who, as a result of this training, have made impressive personal changes...”
Patrick Charmel, President and CEO, Griffin Hospital